Matt’s Thoughts.

My thoughts translated into digital media. Articles, videos, and podcasts aimed at helping you become a better marketer and an even better human.

Personalization in Advertising is Still King – Even if it’s Getting Harder

Marketing Strategy

Personalized marketing has proven time and time again how valuable it is – especially if it’s sharable. Here are 3 case studies of how brands use it to gain traction and increase customer loyalty.

The Marketing Funnel Explained in 7 Mins or Less (for Dummies)

Marketing 101

The marketing funnel is the most fundamental concept in marketing. Let’s hash it out and explain what it means.

Resume Tinder: 6 Ways to Get Employers to Swipe Right

Career Guidance

Employers Have A Pool of Applicants to Choose From. Here's How to Stand Out. Employers are playing “Resume Tinder” and you’re trying to be chosen. Just like Tinder, you have to pass the eye test within a few seconds based on a quick glance at your resume. A quick...